Branding & Style Guides

This guide provides the original core branding of our campaign communications. Individual elements evolved as we solved new communications problems and the campaign brand matured.

On February 15 and 16 branding workshops were held to share the Go Greater Campaign communications framework and provide examples of how colleges and units might implement those elements to craft a coordinated branding and messaging effort. These videos reflect those workshops:

• Videos 1-4: strategic session focuses on campaign planning and strategy development.
• Videos 5-7: tactical session focuses on the campaign style guide and toolkit and on adaptation and implementation at the college and unit level.