Special Program

Gator Club & Affiliate Group Toolkit

Advancement Toolkit Stand Up & Holler: Gator Nation Giving Day Gator Club & Affiliate Group Toolkit

How to make an impact on Social Media for Giving Day

Make a plan! Determine how your Gator Club^® or Affiliate Group will engage on social media for Giving Day.
Consider hosting a Giving Day regional event.
Share content from the flagship pages leading up to, during, and after Giving Day.

Resources

Hashtag for all Platforms: #ALLFORTHEGATORS

Please use this hashtag in all of your Stand Up & Holler: Gator Nation Giving Day posts so we can tie the conversation together and show the scale of the campaign.

Website

givingday.ufl.edu

Talking Points

What is Stand Up & Holler: Gator Nation Giving Day

Stand Up & Holler: Gator Nation Giving Day is an all-day fundraising event, calling on the University of Florida alumni, students, faculty, staff, parents and families and friends to come together to support UF and all of its areas of positive impact in our state, nation and world.

What does a gift^* support?

Everything! Gifts can be directed to the school, department, research initiative, campus activity or UF program that means the most to the donor, or it can be applied to an area of greatest need. What matters most is that every Gator gives and becomes part of UF’s positive impact on our community, country and world.

^*The minimum gift to be counted for Gator Nation Giving Day is $1.

What is the goal?

On February 20, 2020, we call upon The Gator Nation® to stand up and holler as we look to support the university with 15,000 gifts and $15 million in commitments.

Lead Up

Accounts to Follow

	Facebook	Instagram	Twitter
University of Florida	@UFlorida	@UFlorida	@UF
Florida Gators	@FloridaGators	@FloridaGators	@FloridaGators
University of Florida Alumni Association	@UFAlumni	@UFAlumni	@UFAlumni

Share Giving Day hype videos on your channels

	Drop Date	Platforms
Teaser Video	TBD	Facebook, Instagram, Twitter, LinkedIn
Hype Video	TBD	Facebook, Instagram, Twitter, LinkedIn

Update Your Cover Photos

Facebook

Twitter

Make a Facebook event for your Regional Event
This is just sample copy – please put it in your own voice.

On February 20, @UFlorida is celebrating Stand Up & Holler: Gator Nation Giving Day. Join the [INSERT GATOR CLUB®] to celebrate this momentous day with Gators in the [INSERT GATOR CLUB®] area!

Thursday, February 20
Doors open – X:XX pm @ [INSERT LOCATION]
Program begins – X:XX pm

The FIRST [INSERT #] will receive a free gift!

Can’t make it? Consider supporting our scholarship fund. All gifts help send local students to UF.

[INSERT GATOR CLUB® OR AFFILIATE GROUP SPECIFIC GIVING LINK]

#AllForTheGators #GoGators #GatorNation

Promote your Regional Event
This is just sample copy – please put it in your own voice.

To celebrate Gator Nation Giving Day on February 20, join us at [INSERT LOCATION] from [INSERT TIME – TIME]! We will have food, fun, and exclusive giveaways! #AllForTheGators

RSVP today [INSERT GATOR CLUB® OR AFFILIATE GROUP EVENT LINK]

Day Of February 20: Social Media Post Examples

Let your followers know that on February 20 we need every member of The Gator Nation® to Stand Up & Holler for UF’s Giving Day by making a gift of any size to the school, department, research initiative, campus activity or program that means the most to them.

These are just suggestions – please put them in your own voice.

General Content

“2 Bits! 4 Bits! 6 Bits! A Dollar! All for the Gators, Stand Up & Holler!”
It’s Gator Nation Giving Day - your gift to [INSERT GATOR CLUB® OR AFFILIATE GROUP] will directly fund student scholarships. Help us support [INSERT GATOR CLUB® OR AFFILIATE GROUP AREA’S] newest Gators, make your gift today! #AllForTheGators
[INSERT GATOR CLUB® OR AFFILIATE GROUP SPECIFIC GIVING LINK] Go to givingday.ufl.edu to make your gift today! #AllForTheGators
Stand Up & Holler, it’s UF’s Giving Day.
We need every to [INSERT GATOR CLUB® OR AFFILIATE GROUP] member to join together and “stand up” for UF. Your gift, of any amount, directly supports student scholarships.
Make your gift today! #AllForTheGators
[INSERT GATOR CLUB® OR AFFILIATE GROUP SPECIFIC GIVING LINK]