Special Program
Gator Club & Affiliate Group Toolkit
Advancement Toolkit Stand Up & Holler: Gator Nation Giving Day Gator Club & Affiliate Group Toolkit
How to make an impact on Social Media for Giving Day
- Make a plan! Determine how your Gator Club® or Affiliate Group will engage on social media for Giving Day.
- Consider hosting a Giving Day regional event.
- Share content from the flagship pages leading up to, during, and after Giving Day.
Resources
Hashtag for all Platforms: #AllForTheGators
Please use this hashtag in all of your Stand Up & Holler: Gator Nation Giving Day posts so we can tie the conversation together and show the scale of the campaign.
Website
Talking Points
What is Stand Up & Holler: Gator Nation Giving Day
Stand Up & Holler: Gator Nation Giving Day is an all-day fundraising event, calling on the University of Florida alumni, students, faculty, staff, parents and families and friends to come together to support UF and all of its areas of positive impact in our state, nation and world.
What does a gift* support?
Everything! Gifts can be directed to the school, department, research initiative, campus activity or UF program that means the most to the donor, or it can be applied to an area of greatest need. What matters most is that every Gator gives and becomes part of UF’s positive impact on our community, country and world.
*The minimum gift to be counted for Gator Nation Giving Day is $1.
What is the goal?
On February 18, 2021, we call upon The Gator Nation® to stand up and holler as we look to support the university with 20,000 gifts.
Lead Up
Accounts to Follow
| University of Florida | @UFlorida | @UFlorida | @UF |
| Florida Gators | @FloridaGators | @FloridaGators | @FloridaGators |
| University of Florida Alumni Association | @UFAlumni | @UFAlumni | @UFAlumni |
Share Giving Day hype videos on your channels
| Drop Date | Platforms | |
|---|---|---|
| Hype Video | TBD | Facebook, Instagram, Twitter, LinkedIn |
Update Your Cover Photos
Make a Facebook event for your Regional Event
This is just sample copy – please put it in your own voice.
Promote your Regional Event
This is just sample copy – please put it in your own voice.
Day Of February 18: Social Media Post Examples
Let your followers know that on February 18 we need every member of The Gator Nation® to Stand Up & Holler for UF’s Giving Day by making a gift of any size to the school, department, research initiative, campus activity or program that means the most to them.
Get creative! Use Facebook and Instagram stories on Giving Day, for example, with your own personalized content.
These are just suggestions – please put them in your own voice.
General Content
After
Share Giving Day Stewardship Video
Check back for more information
Downloads
Instagram Stories & Templates
Contact Information
If you have any questions, please don’t hesitate to reach out – we’re here to help.
Thanks again for your support of Stand Up & Holler: Gator Nation Giving Day!
Megan Poole
Interim Director of Annual Giving
mlpoole@uff.ufl.edu
Carré Mitchell
Director of Alumni Volunteer Engagement
cmitchell@ufalumni.ufl.edu
