College & Unit Social Media

Advancement Toolkit Stand Up & Holler: Gator Nation Giving Day College & Unit Social Media

How to make an impact on Social Media for Giving Day

  1. Make a plan! Determine how your College or Unit will engage on Social media for Giving Day.
  2. Share content from the flagship pages leading up to, during, and after Giving Day.
  3. Thank your alumni! After Giving Day, highlight wins and say thank you to your alumni.

Resources

Official Hashtag for all Platforms: #ALLFORTHEGATORS

Please use this hashtag in all of your Stand Up & Holler: Gator Nation Giving Day posts so we can tie the conversation together and show the scale of the campaign.

Website

givingday.ufl.edu

Talking Points

What is Stand Up & Holler: Gator Nation Giving Day

Stand Up & Holler: Gator Nation Giving Day is an all-day fundraising event, calling on the University of Florida alumni, students, faculty, staff, parents and families and friends to come together to support UF and all of its areas of positive impact in our state, nation and world.

What does a gift* support?

Everything! Gifts can be directed to the school, department, research initiative, campus activity or UF program that means the most to the donor, or it can be applied to an area of greatest need. What matters most is that every Gator gives and becomes part of UF’s positive impact on our community, country and world.

* The minimum gift to be counted for Gator Nation Giving Day is $1.

What is the goal?

On February 20, 2020, we call upon The Gator Nation® to stand up and holler as we look to support the university with 15,000 gifts

Lead Up

Accounts to Follow

 FacebookInstagramTwitter
University of Florida@UFlorida@UFlorida@UF
Florida Gators@FloridaGators@FloridaGators@FloridaGators
University of Florida Alumni Association@UFAlumni@UFAlumni@UFAlumni

Share Giving Day hype videos on your channels

 Drop DatePlatforms
Teaser VideoTBDFacebook, Instagram, Twitter, LinkedIn
Hype VideoTBDFacebook, Instagram, Twitter, LinkedIn

Update Your Cover & Profile Photos

Day of February 20: Social Media Post Examples

Let your followers know that on February 20 we need every member of The Gator Nation® to Stand Up & Holler for UF’s Giving Day by making a gift of any size to the school, department, research initiative, campus activity or program that means the most to them.

These are just suggestions – please put them in your own voice.

General Content

  • Stand Up & Holler, it’s UF’s Giving Day.
  • We need every [INSERT COLLEGE OR UNIT] alumni to join together and “stand up” for UF. Your gift, of any amount, directly impacts our areas of greatest need.
  • Go to givingday.ufl.edu to make your gift today! #AllForTheGators
  • Support student success in the [COLLEGE OR UNIT]
  • Go to givingday.ufl.edu to make your gift today! #AllForTheGators
  • There are only [REMAINING TIME] left to Stand Up & Holler for [COLLEGE OR UNIT].
  • Make an impact for current and future Gators, go to givingday.ufl.edu to make your gift today! #AllForTheGators

Fund-Specific Content

  • Stand Up & Holler: Gator Nation Giving Day is February 20, but your gift will have a lasting impact. [COLLEGE OR UNIT] needs your help to fund [FUND], which [BENEFITS].
  • [COLLEGE OR UNIT GIVING LINK]
  • It’s Gator Nation Giving Day, and your gift, of any amount, directly impacts [COLLEGE OR UNIT FUND]. #AllForTheGators Help us reach our goal of [GOAL]! #AllForTheGators
  • [COLLEGE OR UNIT GIVING LINK]
  • Holler for Your Alma Mater! There’s only one hour left to support [COLLEGE OR UNIT FUND] for Giving Day. #AllForTheGators[COLLEGE OR UNIT GIVING LINK]!

Challenge Gift Content

  • It’s Gator Nation Giving Day, your gift, of any amount, directly impacts [COLLEGE OR UNIT FUND].
  • For every dollar given today [MATCH SPONSOR] will match your gift up to [GIVING CAP].
  • Double your impact by going to [COLLEGE OR UNIT GIVING LINK]! #AllForTheGators

Giving Day Phrases

All for the Gators

2 Bits, 4 Bits, Every Bit Counts!

Stand Up & Holler

Your Day to Stand Up & Holler

Holler for Your Alma Mater

Lead the Way on Giving Day

Who’s All for the Gators?

Let’s Hear You Holler!

After

Share Giving Day Stewardship Video

Check back for more information

Download thank you graphics

Social Media Thank You

Social Media Thank You

Instagram Thank You

Instagram Thank You

Downloads

Write-On Sign

2 Bits Transparent GIF

Matching Gifts Social Graphics

GIPHY

@StandUpAndHoller

Visit the Stand Up & Holler: Gator Nation Giving Day channel on GIPHY for these and other SUAH animated GIFs.

Social Media Posts

General Social Post

General Social Post

General Social Post

Instagram Post

Instagram Post

Contact Information

If you have any questions, please don’t hesitate to reach out – we’re here to help.

Thanks again for your support of Stand Up & Holler: Gator Nation Giving Day!

Mariah Curry
Social Media Liaison
mcurry@uff.ufl.edu

Heather Duiser
Giving Day Lead
hduiser@uff.ufl.edu

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