Special Program
College & Unit Social Media
Advancement Toolkit Stand Up & Holler: Gator Nation Giving Day College & Unit Social Media
How to make an impact on Social Media for Giving Day
- Make a plan! Determine how your College or Unit will engage on Social media for Giving Day.
- Share content from the flagship pages leading up to, during, and after Giving Day.
- Thank your alumni! After Giving Day, highlight wins and say thank you to your alumni.
Resources
Official Hashtag for all Platforms: #ALLFORTHEGATORS
Please use this hashtag in all of your Stand Up & Holler: Gator Nation Giving Day posts so we can tie the conversation together and show the scale of the campaign.
Website
Talking Points
What is Stand Up & Holler: Gator Nation Giving Day
Stand Up & Holler: Gator Nation Giving Day is an all-day fundraising event, calling on the University of Florida alumni, students, faculty, staff, parents and families and friends to come together to support UF and all of its areas of positive impact in our state, nation and world.
What does a gift* support?
Everything! Gifts can be directed to the school, department, research initiative, campus activity or UF program that means the most to the donor, or it can be applied to an area of greatest need. What matters most is that every Gator gives and becomes part of UF’s positive impact on our community, country and world.
* The minimum gift to be counted for Gator Nation Giving Day is $1.
What is the goal?
On February 18, 2021, we call upon The Gator Nation® to stand up and holler as we look to support the university with 17,500 gifts
Lead Up
Accounts to Follow
| University of Florida | @UFlorida | @UFlorida | @UF |
| Florida Gators | @FloridaGators | @FloridaGators | @FloridaGators |
| University of Florida Alumni Association | @UFAlumni | @UFAlumni | @UFAlumni |
Share Giving Day hype videos on your channels
| Drop Date | Platforms | |
|---|---|---|
| Hype Video | TBD | Facebook, Instagram, Twitter, LinkedIn |
Update Your Cover & Profile Photos
Use the Facebook Frame
Your Profile > Update Profile Picture > Add Frame > Search ‘uf giving day’
Day of February 18: Social Media Post Examples
Let your followers know that on February 18 we need every member of The Gator Nation® to Stand Up & Holler for UF’s Giving Day by making a gift of any size to the school, department, research initiative, campus activity or program that means the most to them.
These are just suggestions – please put them in your own voice.
General Content
Fund-Specific Content
Challenge Gift Content
Giving Day Phrases
All for the Gators
2 Bits, 4 Bits, Every Bit Counts!
Stand Up & Holler
Your Day to Stand Up & Holler
After
Please see the College & Unit Stewardship Toolkit
Downloads
GIPHY
@StandUpAndHoller
Visit the Stand Up & Holler: Gator Nation Giving Day channel on GIPHY for these and other SUAH animated GIFs.
Social Media Posts
Contact Information
If you have any questions, please don’t hesitate to reach out – we’re here to help.
Thanks again for your support of Stand Up & Holler: Gator Nation Giving Day!
Jason Phenicie
Director of Digital Communications
jphenicie@uff.ufl.edu
Heather Duiser
Giving Day Lead
hduiser@uff.ufl.edu
