Best Practices

Advancement Toolkit Event Marketing & Management Best Practices

Securing registrations depends on how clear, concise and straightforward your event description and event page are presented. Consider who will be attending and what information is critical for their decision. In addition to the basics of date, time, location and cost, consider including details like parking information, dress code, hotel accommodations and a map of campus.

The most common events include:

  • Reunions
  • Tailgates
  • Fundraising
  • Career Fairs

Email Functionality

You can set up all of your event-related communications via Cvent. This includes save-the-date notifications, registration open alerts, confirmation of registration and any follow-up messaging. Individual lists of up to 50K records can be uploaded. If your list is larger than, simply segment for multiple sends.

Emails must include a physical UF address and an unsubscribe option for CAN-SPAM compliance. Registration confirmations and reminders should include order information.

Refer to the toolkit articles on email marketing for best practices regarding planning, design and execution.

Themes & Templates

Your event management tool is an extension of your event and likewise of the UF brand. Cvent offers several pre-built themes that ensure both style (colors and font) and functionality. There are six UF-specific templates that include more comprehensive fields for enhanced branding and event management.

Looking for inspiration or seeking a more comprehensive visual solution? Browse through Cvent’s Visual Showcase.

A Preview of Template Options

Orange & Blue Traditions

Ideal for reunions and tailgates. Swap out the image to customize.

Orange & Blue Triangles

This unique layout design guides readers through the content.

Orange Tower

Simple and classic.

Blue Tower

Simple and classic.

Tee Time

Perfect for golf-themed fundraising events.

Blue Circles

Modern and energetic.