Reporting & Analysis

Advancement Toolkit Email Marketing Reporting & Analysis

An email project does not end with the send button. Analyzing email performance is a critical step to understand what does or does not resonate with your audience to impact future planning. Every email sent via UF Advancement Digital Communications is tagged and track for performance.

Analysis is a key component of email marketing

Analysis is a key component of email marketing

Project sponsors can refer to the UFA Monthly Email Metrics  reports as often as needed. A new report for the prior 30 days is added the first week of the month. We strongly encourage a semi-annual review of your emails and certainly quarterly if your unit has significant email volume. If you’d like to discuss your results, please email Monica Vosilla, director of digital communications.

Please refer to this user guide for instructions on how to view and filter the data, along with definitions on the featured measures.


  • Are you getting started with email metrics or need a refresher? This overview from HubSpot provides a foundation for understanding and improving email performance.
  • Learn about how Apple Mail Privacy Protection (MPP) has challenged the open rate email metric.

Email Marketing Toolkit