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Email Marketing

Advancement Toolkit Email Marketing

Overview

The UF Advancement Digital Communications team oversees email production and scheduling across fundraising, alumni and special event programs. This is accomplished in partnership with the colleges and units, and through the use of the Salesforce Marketing Cloud platform.

With approximately 20 million sends per year, email is a critical component in reaching the Gator Nation, supporting the university’s growth and reputation, and conveying the UF brand.

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