Graphic Elements

These patterns and shapes provide additional texture, layers and visual interest to our designs. They reflect the core principles of the brand: energy, growth, endless pursuit, and a thirst for knowledge.

Rays

Sunshine is a primary attraction for our state and it’s rays serve as a key component of the Advancement brand. Rays can also be used with or without text to signify energy and motion.

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Rays Gradient

The Rays gradient pattern captures the feeling of optimism, energy, growth and impact. It can be used as a color field with text or as a overlay on photos.

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Rise

The 15° angles are derived from the Go Greater campaign and signify UF’s efforts to RISE to a top-5 position among national public universities. They convey progress, forward movement.

Shapes

Parallelograms and circles can be used to contain images or as overlays to add depth or add emphasis.

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Textures

Represents the hard work, gritty effort needed to achieve our goals. Feels organic, hand-crafted. A background element, not highlighted feature.

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Halftone Dots

Established during the Gator Good campaign, halftone dots add interest and excitement. Can be used with color blocks as well as images.

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