Language

This language is designed to give our communications a human voice. It helps us deliver on our messaging, it keeps us consistent, and it makes our stories believable.

IT ENSURES THAT OUR PERSONALITY COMES THROUGH IN THE VOICE.
 
The tone of what you’re writing should capture the spirit of this narrative and convey the same propulsive, inspiring feeling. This language can help you make appropriate choices to achieve a relatable voice. Make sure that whatever you’re writing sounds like it’s coming from a person who possesses our personality traits.

TO GIVE CONTEXT FOR OUR MESSAGING.
 
We have a multitude of stories to tell, and lots of information we need to deliver. By couching this information in a compelling narrative, we can help ensure that what we say gets received and remembered. When our content aligns with this narrative, we give our message emotion, meaning and relevance.

TO MAINTAIN CONSISTENCY.
 
With this brand narrative as a guide, we can ensure that all University of Florida communications work together and sound as if they’re all coming from one consistent brand voice.

TO ENSURE THAT THE WORLD HEARS OUR STORY.
 
By keeping our story consistent, compelling and clear, we can deliver an incredibly potent message. This way, we’re all sharing one story, repeatedly, with a variety of audiences, across all types of media.