Style Guide

Color

Advancement Toolkit Branding & Style Color

Color

Consistent use of color supports visual cohesion across our communications and leverages emotional resonance with our brand. When combined with photos of our people, places and work, color enhances the depth and increases the impact of our storytelling.

 


Primary Colors

PMS 172 Coated / 021 Uncoated
CMYK 0, 80, 100, 0
RGB 250, 70, 22
HEX #fb6502

 

PMS 287 Coated/Uncoated
CMYK 100,60,0,20
RGB 0,48,135
HEX #00529b

 


Secondary Colors – Bright Palette

PMS 7731 Coated/Uncoated
CMYK 78, 3, 84, 22
RGB 34, 136, 76
HEX #22884c

 

PMS 130 Coated/Uncoated
CMYK 0, 32, 100, 0
RGB 242, 169, 0
HEX #f2a900

 

PMS 655 Coated/Uncoated
CMYK 100, 73, 0, 61
RGB 0, 38, 87
HEX #002657

 

PMS 7651 Coated/Uncoated
CMYK 46, 98, 1, 35
RGB 106, 42, 96
HEX #6a2a90

 

PMS 1795 Coated / Uncoated
CMYK 0, 96, 82, 1
RGB 211, 39, 55
HEX #d32747

 


Secondary Colors – Neutral Palette

PMS 18-8 Coated/Uncoated
CMYK 0, 50, 20, 0
RGB 255, 239, 207
HEX #ffefcf

 

PMS Cool Gray 3 Coated/Uncoated
CMYK 8, 5, 7, 16
RGB 199, 201, 200
HEX #c7c9c8

 

PMS Warm Gray 1 Coated/Uncoated
CMYK 10, 10, 11, 0
RGB 216, 212, 215
HEX #d8d4d7

 

Article Tags

Topic
Branding & Style