Color
Consistent use of color supports visual cohesion across our communications and leverages emotional resonance with our brand. When combined with photos of our people, places and work, color enhances the depth and increases the impact of our storytelling.
Primary Colors
PMS 172 Coated / 021 Uncoated
CMYK 0, 80, 100, 0
RGB 250, 70, 22
HEX #fb6502
PMS 287 Coated/Uncoated
CMYK 100,60,0,20
RGB 0,48,135
HEX #00529b
Secondary Colors – Bright Palette
PMS 7731 Coated/Uncoated
CMYK 78, 3, 84, 22
RGB 34, 136, 76
HEX #22884c
PMS 130 Coated/Uncoated
CMYK 0, 32, 100, 0
RGB 242, 169, 0
HEX #f2a900
PMS 655 Coated/Uncoated
CMYK 100, 73, 0, 61
RGB 0, 38, 87
HEX #002657
PMS 7651 Coated/Uncoated
CMYK 46, 98, 1, 35
RGB 106, 42, 96
HEX #6a2a90
PMS 1795 Coated / Uncoated
CMYK 0, 96, 82, 1
RGB 211, 39, 55
HEX #d32747
Secondary Colors – Neutral Palette
PMS 18-8 Coated/Uncoated
CMYK 0, 50, 20, 0
RGB 255, 239, 207
HEX #ffefcf
PMS Cool Gray 3 Coated/Uncoated
CMYK 8, 5, 7, 16
RGB 199, 201, 200
HEX #c7c9c8
PMS Warm Gray 1 Coated/Uncoated
CMYK 10, 10, 11, 0
RGB 216, 212, 215
HEX #d8d4d7
Branding & Style
Article Tags
Most Viewed Content
Stand Up & Holler: Gator Nation Giving Day
Advancement Collateral
Printed Collateral