Barry M. Berish Scholarship Fund
Support scholarship for students in College of Journalism & Communications majoring in Advertising; selection by committee based on scholarship and need.
Provided by Barry M. Berish, JM 1954.
Barry M. Berish, former chairman of Jim Beam Brands Worldwide Inc., graduated cum laude from UF with a bachelor’s degree in advertising and marketing. Berish joined JBB in 1957 as an assistant advertising manager. Three years later, he was named advertising director. In 1968, he was elected vice president and in 1980 became chief operating officer. Jim Beam Brands saw consistent growth under Berish, who retired in 1997, making JBB Worldwide Inc. the largest U.S.-owned distilled spirits company. Berish received a UF Distinguished Alumnus Award in 198
Other College of Journalism & Communications Giving Opportunities
Frederick W. Hartmann Fellowship
Arbitron New Media Fund
Mitchell and Elissa Habib Advisory Board Fund