The major objectives of the Miller Center for Retailing Education and Research are to:

• stimulate student interest in pursuing careers in retailing
• prepare students for entry level management positions
• provide continuing education opportunities for individuals currently in retailing
• improve communications between retailers and academics so that academics are more familiar with problems facing retailers, and so that retailers can take advantage of new perspectives and insights arising in the academic community
• undertake research on retailing issues, opportunities, and problems

These objectives are directed toward finding ways to increase retailing productivity and uncover effective strategies for dealing with heightened competition and rapidly changing conditions in retail markets.