Strategic Communications, Marketing, and Engagement

Educate & Inspire

Inspires investment in the university through compelling storytelling, engagement, and information sharing. The team develops strategies, crafts messaging, produces materials and coordinates communications with UF Advancement and campus partners.

  • Campaign Communications: Informs and educates stakeholders to champion and implement a shared campaign communications plan, raising UF’s awareness and reputation through key messaging and storytelling
  • Unified Brand: Fosters “Go Greater” unified brand through an integrated and collaborative university advancement communications model
  • Communications Project Management: Executes strategic advancement communications through priority system and with high-quality and efficient production
  • World Class Events: Engage and inspire constituents by producing signature University of Florida events that promote institutional priorities and support the fundraising enterprise
  • Wow Stewardship: Engages and steward donors through a comprehensive campaign donor relations strategy and structure

Team Listing

Strategic Communications and Marketing

Luke Anderson
Associate VP, Strategic Communications & CMO
352-392-8950      click to email
 

Jim Baer
Senior Graphic Designer
352-392-8212      click to email
 

Chris Barnett
Senior Web Administrator
352-392-9535      click to email
 

Katie Clemen
Communications Coordinator and Project Manager
352-392-1633      click to email
 

Aaron Daye
Multimedia Specialist
352-392-4068      click to email
 

Barbara Drake
Communications Coordinator
352-846-3643      click to email
 

David Finnerty
Senior Director of Communications
352-392-8971      click to email
 

Tonya Gibbs
Web Designer
352-392-7636      click to email
 

David Houder
Senior Dir. of Creative Services
352-392-8076      click to email
 

Martha Jakab
Web Developer/Programmer
352-846-3610      click to email
 

Robert Mack
Graphic Designer
352-392-8495      click to email
 

Nicole Neal
Executive Director of Strategic Communications
352-846-3447      click to email
 

Liesl O'Dell
Associate Director of Communications & Special Projects
352-392-5491      click to email
 

Jason Phenicie
Director of Digital Communications
352-392-5980      click to email
 

Brenton Richardson
Multimedia Specialist
352-392-7491      click to email
 

Donor Relations

Sarah E. Sims
Executive Director
352-392-5976      click to email
 

Claire Burns
Associate Director of Donor Programs
352-392-7762      click to email
 

Megan Christopherson
Interim Associate Director of Donor Engagement
352-392-5862      click to email
 

Marissa Hartman
Donor Relations Assistant
352-392-0677      click to email
 

Micah Hyle
Assistant Director of Stewardship & Data
352-392-8310      click to email
 

Patrick Sell
Director of Stewardship
352-846-3444      click to email
 

Rachel Smith
Donor Relations Assistant
352-392-3881      click to email
 

Vice President and Campaign Events

Susan Rasmussen
Director
352-392-6296      click to email
 

Giovanni Lugo
Special Events Manager
352-392-5973      click to email
 

Jaclyn O'Brian
Assistant Director
352-392-7758      click to email
 

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