Online Giving for the College of Journalism and Communications

Throughout its history, the strength of the UF College of Journalism and Communications programs, faculty, students and alumni has earned the college ongoing recognition as one of the best programs of journalism and communications in the United States.

Led by Dean Diane McFarlin, the College developed its reputation for excellence by combining conceptual and theoretical instruction with skills training so students have the opportunity to apply what they learn in professional settings.

DEGREES: The College offers bachelor's degrees in advertising, journalism, public relations and telecommunication, as well as master's degrees and doctorate degrees in mass communication. The College also features three online master's degrees and certificate programs in Global Strategic Communication, Social Media and Web Design and Online Communication.

New areas of study include journalism specializations in Sports and Media and Translational Communication Research. The Sports and Media track will feature courses in sports reporting, sports communication, sports production and more. The Translational Communication Research program focuses on developing new strategies for engaging the public in dialogue about how research in science, technology, engineering, and medicine (STEM) applies to our daily lives. For example, the program is currently partnering with the UF Cancer Center to examine the most effective strategies for connecting cancer patients with new types of cancer treatments.

REAL-WORLD IMMERSION OPPORTUNTIES: A nationally recognized leader in communications technology, the College includes immersion opportunities for students to hone their skills in a variety of disciplines.

Innovation News Center - a 14,000 square foot real-world working newsroom staffed by professionals, offers students the opportunity to learn the ROPE model — Report Once, Publish Everywhere. News reports are featured on the College's Media Properties comprised of seven broadcast stations.

Division of Media Properties - broadcast stations that offer students hands on broadcast, production and management training. The College houses the studios of Florida's 5 WUFT-TV (PBS), Florida's 89.1 WUFT-FM and WJUF-FM (NPR), WRUF-AM 850/95.3FM (sports), WRUF-FM Country 103.7 The Gator (county), (internet rock), WRUF-TV 6 (weather) and WUFT-FM102.7 (classical).

The Agency - is an integrated, strategic communications firm, specializing in millennial targeted campaigns, offers advertising and public relations students the opportunity to build their expertise in a hands-on environment, guided by experienced industry professionals.

Public broadcasting television station WUFT-TV/DT carries PBS and locally produced programing, including a daily newscast produced by the College's students. Commercial television station WRUF-TV broadcasts local weather, news and Florida Gator athletic program and serves as a training ground for budding meteorologists through GatorWeather.

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